Sitebuilder platforms vs Wingtip

One of the most common questions we receive when starting a conversation with a new clients is:

Why would we want a bespoke website when we could use Wix/Squarespace/etc?

It's a fair question, and one that has many nuances, but I'll try my best to answer it!

The value proposition

Sitebuilder platforms usually offer incredibly competitive pricing, usually only something like £10-15 per month and tons of templates to choose from. These templates are usually incredibly well-designed and look great on any device. They also tout times like "Build and launch your website in under an hour" in the same way that gyms use phrases like "Join instantly with no joining fees".

In fact, the gym analogy works incredibly well here.

Using a sitebuilder is a lot like joining a gym.

Sitebuilders and gyms

Sitebuilders and gyms have a lot in common:

The service doesn't cost a lot.It's a DIY approach. You get out what you put in.You can get started pretty much immediately.You can cancel anytime.

You can frame each and every one of these points as positives, and to a lot of people they would be. The problem is that just like the gym, the vast majority of people don't get the results they want so they either stop entirely, or settle for sub-par results.

Sitebuilders give you all of the tools to build a website just like a gym gives you all of the tools you need to rebuild your body. What they don't give you is the knowledge, plan and accountability to ensure you succeed.

For that, you'd need a specialist: a personal trainer.

Trainers ask you about your goals. They ask you about your diet and your lifestyle. They build you a plan that works specifically for you, that gets you the results you need. You can take the thinking out of the equation, all you need to do is show up and work. And the thing is: Most people who use trainers get excellent results in a fraction of the time.

That's exactly what website specialists like us provide.

We take a tailored approach to building your website, asking about your goals and your influences. We ask about the competiton and what separates you from them. We craft the content on the website so that it works well with search engines, and the layout is optimised for better rankings. We use our experience to expedite your success - and you don't even need to break a sweat.

It's true that hese things are all learnable. You can learn how to write SEO content. You can learn how to structure the code on your website to be semantic and follow best practises. I could go on, but I think you get the point:

Your time is better spent elsewhere.

You have a business to run and a brand to maintain. Why divert from your goals to learn a specialist subject when you can hire a specialist and stop thinking about it?

Hopefully, I've convinced you why specialists like us are important, and perhaps I've even convinced you that it's worth having a chat with us to see if we're right for you.

Why not get in touch with us, even if it's just to tell us what an amazing analogy that was (we know).

All the best, Louis